Nike: Better is Temporary

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.